Joel Peters

Senior Vice President and Chief Marketing Officer | Tourism Toronto

Joel Peters was appointed Senior Vice President and Chief Marketing Officer for Tourism Toronto in February, 2006.  He is responsible for their Marketing, Creative Services, Online Marketing and Call Centre. The Tourism Toronto consumer marketing program includes traditional and US markets, LGBT and Luxury programs. He previously served as Vice President, Marketing and Commercial Development at the Royal Ontario Museum from 1999 and with the Toronto Zoo from 1989 to 1999. 

 Joel has actively contributed to the tourism industry through volunteer and professional associations including more than 9 years in various roles for the Ontario Tourism Marketing Partnership including Chair of Ontario Tourism’s Market Performance Committee.  Joel currently chairs Ontario Tourism’s North America Committee and serves on the Canadian Tourism Commission Brand Experience Committee.