Canadian Travel Industry Online Marketing Conference

Registration Wednesday September 17, 2008
5 - 9 PM Registration Opens 6 - 8 PM Conference Opening Reception

Day One: Thursday September 18, 2008
8:00 - 9:00 Continental Breakfast

9:00 - 9:30 - General Session and Opening Remarks
Patricia Brusha, Co-Founder, A Couple of Chicks e-Marketing Co-Chair, Online Revealed Caribbean Edward Perry, Senior Director of E-Commerce, WORLDHOTELS Co-Chair, Online Revealed Caribbean

9:30 - 10:45 - KEYNOTE Presentation "Enterprise Marketing in the Internet Age"
Presenter - Richard Kunz, Principal Consultant Tourism & Hospitality, T4G Limited Web 2.0 has become synonymous with the concepts many of us are familiar with - Blogs, Wikis, Social Networking. Internet users have fully embraced these functions and many websites have responded by making these features ubiquitous. But, is it enough? Does it distinguish your enterprise from all the others? Have you considered the full impact of Web 2.0 on your overall Marketing Strategy? This keynote presentation will examine those questions and introduce you to the latest trends in Web 2.0, which is rapidly moving towards Enterprise Marketing Management, a comprehensive process and toolset that will place your firm at the forefront of Web 2.0 and leverage it for competitive advantage.
10:45 - 11:00 - Break

11:00-12:00 - Case Study Panel - Selling Caribbean Destinations in a Global Marketplace
Panelists:
Marvin Dejean - Senior Vice President of Media Strategies POWERi Technologies Melinda E. Van Patter- Client Relations Manager Marketwire Mark Charlinski - Vice President, Sales and Business Development VFM Interactive It's all about ROI! This session presents three "real life" case studies showcasing the power of online marketing to increase revenues. Hear facts and figures, not assumptions, about proven, successful products or services used to address the need of all businesses - how do I get more than my fair share of the business in my marketplace? Walk away with three new choices for your online marketing campaigns that work to reach your goal of being a market leader for your destination or business.

12:00 - 1:00 - Lunch

1:00 - 2:00 - B2B Marketplace
Capture one on one personal time with high profile travel and tourism organizations that provide the technology, tools, systems and expertise to guide you in the right direction to address your online marketing needs. The B2B Marketplace offers the opportunity for pre-set appointments for attendees and sponsors to network and address specific needs in a comfortable yet structured environment.

Workshop Sessions Real People, Real Solutions, Real Caribbean! ORC 08 presents six workshops with practical applications to provide participants with hands on steps to improve the success of their online marketing efforts. Learn how to improve your online marketing strategy in a non-intimidating, fun environment.

2:00 - 3:00 - Workshop Rotation #1
Search Engines and Consumer Friendly Websites	Building a Community
Patricia Brusha Co-Founder and Principal A Couple of Chicks e-Marketing Exploring your Natural Placement on Search Engines Understanding Search Engine Optimization. How can you best optimize your website? Making the most out of your Organic Presence and improve rankings. Website Usability and why it matters to you How has Search behavior changed? Writing for the web Independent site Testing	Edward Perry Senior Director of E-Commerce WORLDHOTELS Social media is all the buzz, with Communities popping up all over the place. How do you determine if a Social Media platform is right for you? If you build it will they come? What are the stages of creating Community? How do you create a social Media Strategy

3:00 - 3:30 - Break

3:30 - 5:00 - Workshop Rotation #2
Bloggers Summit	Online Marketing Success Stories for Destinations
Alicia Whalen Co-Founder and Principal A Couple of Chicks e-Marketing Don Dees DóndeEs.com Christal P. McIntosh Corporate Communications Specialist Barbados Tourism Authority Hear real life examples of success from active bloggers Discover how to make blogging an integral part of your online marketing strategy Learn how to turn negative comments into positive experiences - turn lemons into lemonade Realize the power of the blog and how to decide if blogging is right for your business	Mike Sottak, President Wired Island Ltd. Learn how even a small destination such as Turks and Caicos embraced the world of online marketing. Hear real life examples of online marketing strategies that have proven positive results in increasing awareness and visitation to this Caribbean destination Take away best practices to apply to your destination or business to increase your fair market share

6 - 8 pm Reception and Networking Event

Day Two - Friday, September 19, 2008
8:00 - 9:00 - Continental Breakfast
9:00 - 9:15 - Opening remarks
Patricia Brusha, Co-Founder, A Couple of Chicks e-Marketing Co-Chair, Online Revealed Caribbean Edward Perry, Senior Director of E-Commerce, WORLDHOTELS, Co-Chair, Online Revealed Caribbean
9:15- 10:00 - KEYNOTE Address "Price Is Not Everything: Understanding The Key Drivers of Consumer Hotel Selection Online"
Presenter - Paolo Boni, President & Chief Executive Officer VFM Interactive "What is the room rate? Nothing else matters." Or "You aren't right on the beach? I have to be on the beach." How many hoteliers have heard this? Join Paolo Boni to discover the real key drivers for choosing a hotel beyond price and location. Learn how to capture more online bookings without relying on price cutting. Hear proven best practices for hoteliers to take away, implement and realize more bottom line revenues to increase your revpar and profit.
10:00 - 10:45 - Roundtable with the Experts "What online marketing choices will impact your ROI in the Caribbean?"
Hari Nair, Vice President, Market Management, Expedia Cal Simmons, Chairman, Adcision Luxury Media Mandy Gresh, Country Manager, Travelzoo Now that you have incorporated SEO, SEM and Web 2.0 strategies in your online marketing plan... what's next? Listen to 3 top industry experts provide data and case studies for alternative solutions to improve your online marketing efforts.
10:45- 11:00 - Break
11:00 - 12:00 - Workshop Rotation #3
Website Project Management How to plan for success and avoid the pitfalls that can derail your website project	Reaching Global Markets Online
Carson Pierce President Idea Market Developing your website is a bit of a moving target it's a dynamic, ever-evolving process that can really get away from you if you're not careful. In this workshop, we'll cover the tasks and steps you need to work through to ensure a successful (ie, on budget and on time) project. From research, goal setting, and planning to content gathering, design and testing, we'll leave you with a plan outline that will help walk unscathed through the website development minefield.	James Shan Strategic Global Markets Advisor, POWERi Technologies Learn how to improve your market awareness Hear about the success of the Global Island Specialist program and how to make it work for you Sharing his rich experience in promoting foreign destinations will give you best practices in how to attract the high end traveller and increase your share of the business

12:00 - 1:00 Lunch and Closing Remarks
Patricia Brusha, Co-Founder, A Couple of Chicks e-Marketing Co-Chair, Online Revealed Caribbean Edward Perry, Senior Director of E-Commerce, WORLDHOTELS Co-Chair, Online Revealed Caribbean