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Online Revealed Educational Exchange
Halifax, January 24, 2008, $249.00 plus GST
Westin Nova Scotian, 1181 Hollis Street, Halifax, NS
REGISTER NOW!
Description
The vision of Online Revealed Canada is to provide a unique venue in order to facilitate its mission of hands on education within the travel industry from a grass roots perspective. We are pleased to announce the dates and locations of 7 Regional Online Revealed Educational Exchanges.
The vision of Online Revealed Canada is to provide a unique venue in order to facilitate its mission of hands on online marketing education within the travel industry from a grass roots perspective.
Produced by A Couple of Chicks e-Marketing and Yahoo! Canada, The ORC Educational Exchange is a one day Regional hands-on workshop for hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other travel professionals. Upon conclusion of the one day interactive workshop, attendees will have working knowledge of topics such as Search Engine Optimization, Social Media and other new media applications to be successful on the world wide web.
This one day Regional Halifax workshop is your opportunity to have your first company "Web Max" Meeting. Affordably priced to bring in numerous members of your team, you will be able to experience hands on practical workshops tailored toward your region, and how to promote travel online!
With a keynote presentation from Malcolm Fraser, President ISL and ITANS Chair, the Educational Exchange continues with 4 unique workshops, Organic Search, Paid Placement, New Media and Managing the Geeks, with presentations by: Martin Byrne, National Director, Yahoo! Search Marketing Canada, Rob Swick of local SEO firm Alpha Search, Carmen Pirie & Savior Joseph with Colour, Inc and Patricia Brusha & Alicia Whalen of A Couple of Chicks e-Marketing. The "Ideas Market" brings together ideas and best practice sharing between participants wrapping up the day with a Technology Update!
ORC is proud to have Yahoo! Canada as strategic partner in producing the regional forums as well as the annual Online Revealed Conference which will be held May 13-14/08 in Calgary, Alberta.
Sign up today for the Halifax show as space is limited.
Visit www.onlinerevealed.com for more information or registration, or call Steve Nardi at 416-466-0558.
Sponsorship opportunities are still available.
Price: $249.00 plus GST $14.94 Total Cost: $263.94
Agenda
| Time | Session Topic | Description |
| 8:45 |
Opening Remarks |
| 9:00 | Keynote Speaker |
Malcolm Fraser
President & Managing Partner
ISL |
| 9:45 | Break |
| 10:00 | Track One -
Paid Placement Martin Byrne, MBA
National Director
Yahoo! Search Marketing Canada |
Search Engines generally uses the term 'paid placement' to describe ads that guarantee placement, but others may refer to these ads in different terms, including 'sponsored listings,' 'paid search ads,' 'pay for placement,' 'pay for performance,' 'CPC listings' (cost-per-click) and 'PPC listings' (pay per click). Find out how they impact traffic to your website. |
| 11:00 | Track Two -
Social Media |
Carmen Pirie & Savior Joseph
Colour, Inc
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact. What do you need to incorporate?
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| 12:00 | Lunch |
| 1:00 | Track Three -
Organic Search |
Patricia Brusha & Alicia Whalen
Co-Founders
A Couple of Chicks e-Marketing
Organic Search Engine Optimization has been a popular topic over the past few years. To 'optimize' a website simply means to build it so that it will be discovered by search engines and returned as a relevant result to potential customers driving more traffic to your website. Brands such as Marriott and Hilton have just recently implemented organic optimization techniques on their brand sites. So how do you become "Brand Optimized"? |
| 2:00 | Track Four - How to Manage Geeks
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Rob Swick
Alpha Search
Remember the fable of the blind men and the elephants? Just like the elephant, a website has many, very different parts and can! be different things to different people. As project leader, your ch allenge is to guide an eclectic group of professionals, each with their own view, to build that elephant from the ground up. Not an easy task! But it helps if you know that there are common biases among programmers, designers, clients, and other key players - and if you know where you´re going! This talk, by an Internet marketing veteran with 11 years experience in managing web projects, will help your next project succeed by:
- Helping you understand and assess key team members, their roles , obstacles, and skills.
- Showing you whose vision matters most - and how to use that one fact to layout a plan that will keep the team focused on a common goal.
- Giving you simple, practical tips and tricks, for managing the "geeks" (and others) around you, to get more done, with less hassle, and more success then before.
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| 3:00 | Break |
| 3:15 | Ideas Market |
This open discuss will allow for an interaction between the presenters and the audience in a free for all QNA and idea exchange. |
| 4:30 | New technology |
Our "Techie Guru" will share some ideas and thoughts on where the online industry is headed in the next year or two. |
| 5:00 | Wrap up |
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