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Online Revealed Canada
Toronto, 2007
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Revealed Educational Exchange
Montreal, September 13, 2007, $249.00 plus GST
Description
The vision of Online Revealed Canada is to provide a unique venue in order to facilitate its mission of hands on education within the travel industry from a grass roots perspective. We are pleased to announce the dates and locations of 7 Regional Online Revealed Educational Exchanges.
What is an ORC Educational Exchange?
The ORC Educational Exchange is a one day Regional hands-on workshop for hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian travel professionals. Upon conclusion of the workshop, attendees will have working knowledge of topics such as Search Engine Optimization, Social Media and Revenue & Distribution Management.
These one day Regional workshops are your opportunity to have your first company "Web Max" Meeting. Affordably priced to bring in numerous members of your team, you will be able to experience hands on practical workshops tailored toward your region and how to promote travel online!
With a local relevant keynote, the Educational Exchange continues with 4 unique workshops mirroring the tracks of the annual Online Revealed Canada Conference. Organic Search, Paid Placement, New Media and Travel. The "Ideas Market" brings together ideas and best practice sharing between participants wrapping up the day with a Technology Update!
We are excited to have Yahoo! Canada as our main sponsor and the Workshop Leader for all Paid Placement Tracks! Our knowledge partner HSMAI Canada will provide the content for all of the Revenue Management and Distribution sessions.
Sign up today for a city near you as space is limited. Discounts apply when bringing 3 or more people from your team.
Yours in Quality Online Travel Education!
Patricia & Alan
Online Revealed Co-Chairs
Price: $249.00 plus GST $14.94 Total Cost: $263.94
Agenda
| Time | Session Topic | Description |
| 8:45 |
Opening Remarks |
| 9:00 | Keynote Speaker -
Local market expert |
An expert in the local market will offer thoughts and suggestions on how to better play in the online space. |
| 9:45 | Break |
| 10:00 | Track One -
Paid Placement |
Search Engines generally uses the term "paid placement" to describe ads that guarantee placement, but others may refer to these ads in different terms, including "sponsored listings," "paid search ads," "pay for placement," "pay for performance," "CPC listings" (cost-per-click) and "PPC listings" (pay per click). Find out how they impact traffic to your website. |
| 11:00 | Track Two -
Social Media |
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs , message boards, podcasts, wikis, and vlogs to allow users to interact. What do you need to incorporate? |
| 12:00 | Lunch |
| 1:00 | Track Three -
Organic Search |
Organic Search Engine Optimization has been a popular topic over the past few years. To 'optimize' a website simply means to build it so that it will be discovered by search engines and returned as a relevant result to potential customers driving more traffic to your website. Brands such as Marriott and Hilton have just recently implemented organic optimization techniques on their brand sites. So how do you become "Brand Optimized"? |
| 2:00 | Break |
| 2:15 | Track Four -
Revenue Management and Distribution Strategy |
Learn how to incorporate strategies into your business that will look at the online marketplace, help you make informed decisions on price points, and help identify how to allocate inventory correctly. |
| 3:15 | Ideas Market |
This open discuss will allow for an interaction between the presenters and the audience in a free for all QNA and idea exchange. |
| 4:30 | New technology |
Our "Techie Guru" will share some ideas and thoughts on where the online industry is headed in the next year or two. |
| 5:00 | Wrap up |
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