Online Revealed Canada Toronto 2007
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Day One: Monday May 28 2007
9:00 - 9:30 General Session & Opening Remarks
9:30 - 10:45 Keynote Speaker - John Bray PhoCusWright Inc.
10:45 11:15 Break
11:15 12:15 Keynote Debate
Selling Complex Product Offerings Online
Selling simple packages online is relatively easier for the seller and the buyer. Starting adding in additional components and it becomes increasingly difficult for the buyer to understand and make the right choices. Our panel of experts will offer their experiences. After all, the more sold in the purchase cycle, the higher value the client represents to you.
12:15 1:15 Lunch
1:15 2:00 Impact of Social Media
Real People, Real Solutions, Real Canadian! ORC 07 presents four tracks of practical application workshops to provide participants with hands on steps to improve the success of their online marketing efforts. 16 unique workshops will be presented over two days divided into four important learning tracks:
- Revenue Management and your Online Channels
- Web 2.0- How online collaboration and consumer-driven sites are impacting travel
- Third Party Travel Intermediaries, have they lost momentum?
- Destination Marketing, working with DMO's, Tourism Sites
2:00 - 3:00 Workshops Track One
3-3:30- Break
3:30 -5:00 Workshops Track Two
- Organic
- Paid Placement
- PPC Internal Wars- Are you bidding against yourself or your Brand?
- TBA
- New Media
- Travel
- Web 2.0- How online collaboration and consumer-driven sites are impacting travel
- HSMAI Canada
6:00 PM Evening Event sponsored by Travelzoo
Day Two: Tuesday May 29th
8:00 9:00 Continental Breakfast
9:00 9:15 Opening remarks and Student Award Presentation
9:15 10:00 Presentation
Measuring the Impact of Behavioral Targeting for Travel Marketers
As search term prices increase and online travel advertisers seek alternatives, behavioral targeting (BT) has become quite the buzz. But what exactly is it? Do online actions speak louder than demographics? Do behaviorally targeted creatives perform better in a BT execution than standard branding messages? This presentation will define behavioral targeting and provide multiple examples of how travel marketers and publishers can utilize this emerging form of online banner advertising.
10:00 10:45 Presentation
What's new with the Big Three? Google, Yahoo, MSN
Presented by: Google, Yahoo and MSN
10:45 11:00 Break
11:00 12:00 Workshops Track Three
- Organic
- Thinking of entering the Foreign Language arena? What you need to know from a Search Engine perspective!
- Huiping Iler, WTB Language Group Inc and Etienne Denis, 90 Degres
- Paid Placement
- Effective Landing pages and Ad writing to improve PPC Conversions
- Christy Scott, Account Strategist, Google
- New Media
- Are Blogs still useful? Is it too late to join the blogosphere?
- Sally Falkow, Expansion Plus
- Travel
- The social component of Web 2.0 has the greatest ability to influence searcher behavior and search results right now!
- HSMAI Canada
12:00 -1:00 Lunch
1:00- 2:30 Workshop Track Four
- Organic
- Paid Placement
- New Media
- Brand-casting- Making new media applications a profit centre: Case study of an online destination TV show that pays for itself!
- Jim Kalogerakos, Vice President, 180 Marketing
- Travel
- Revenue Management and your Online Channels. Just when you thought it was safe to go back into the water
.here comes Travel 2.0!
- HSMAI Canada
2:30-3:00 - Break
3:00 4:00 Panel Discussion
What's in it for me?
Today's hospitality industry has numerous choices to market their product online, Dot Travel Domains, Dynamic Websites, Third Party Intermediaries and Internet media Companies. How do you choose which mediums to use and as a hotel brand, management company or Independent property? You may be asking, "What's in it for me?"
• Shirley Tafoya From Travel Zoo
• Ron Andruff, Trailance
• Krista Lariviere Hot Banana
• TBA
4:00 5:00 Closing Keynote
How Canadians Prepare and Book Travel
It is our version of The Secret. Learn what's coming next in the constantly evolving world of Web search, and how you can profit from those changes
• Martin Byrne, National Director Search Marketing Operations - Yahoo Canada
5:00 - 5:30 Closing Remarks
6:30-8:30 Social Networking Function
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